Trader Joe's Rebrand
For this conceptual Trader Joe’s rebrand, I developed a modern, engaging visual identity that aligns with today’s millennial and Gen Z consumers. The goal was to refresh their brand identity design to highlight the quality, creativity, and uniqueness that makes Trader Joe’s products special. This project includes packaging design, a refreshed brand system, and marketing materials designed to reintroduce the brand to a new generation of health-conscious shoppers.
DELIVERABLES:
BRAND IDENTITY
LOGO ANIMATION
STATIONERY SUITE
PACKAGING DESIGN (4)
MERCHANDISE
ENVIRONMENTAL GRAPHICS
SOCIAL MEDIA GRAPHICS
FLYER
ANNUAL REPORT (26 PGS)
THIS PROTOTYPE REBRAND WERE CREATED FOR A CLASS PROJECT, WITH NO AFFILIATION TO TRADER JOE'S.
ALL IMAGES, LOGOS, PRODUCTS, VIDEOS, AND OTHER COPYRIGHTS OR TRADEMARKS FEATURED, MENTIONED, OR REFERRED TO WITHIN THE PROJECT ARE THE PROPERTY OF TRADER JOE'S. THE USE OF THE TRADE NAME, COPYRIGHT, OR TRADEMARK IN MY STUDENT PORTFOLIO FOR IDENTIFICATION AND REFERENCE PURPOSES ONLY AND DOES NOT IMPLY ANY ASSOCIATION WITH THE COPYRIGHT OR TRADEMARK HOLDER OF THEIR PRODUCT OR BRAND. MY WORK IS NOT AFFILIATED, ASSOCIATED, AUTHORIZED, MAINTAINED, SPONSORED, ENDORSED BY, OR IN ANY WAY OFFICIALLY CONNECTED WITH THESE COPYRIGHT OR TRADEMARK HOLDERS. TRADER JOE'S DOES NOT SPONSOR OR ENDORSE ANY OF THE SHOWN WORK. I DECLARE NO AFFILIATION, SPONSORSHIP, NOR ANY PARTNERSHIPS WITH ANY COPYRIGHT OR TRADEMARK HOLDERS.