TORQ SURFBOARDS Rebrand
DELIVERABLES:
BRAND IDENTITY
LOGO FAMILY
PRINT MAGAZINE ADS
SPOTIFY AUDIO / GRAPHIC YOUTUBE VIDEO AD
SOCIAL MEDIA
MAILCHIMP E-BLAST
ANIMATED WEB ADS
Torq Surfboards is known for producing durable, accessible boards for a wide range of surfers. This conceptual rebrand explores how the brand could evolve visually to better connect with a younger, lifestyle-driven audience.
The project focused on developing a more energetic identity system supported by a multi-channel marketing campaign, including social media, email, and digital advertising.
This concept demonstrates how a refreshed brand direction can strengthen connection with a target audience while maintaining the brand’s core values.
THIS PROTOTYPE PRODUCT CATALOG WERE CREATED FOR A CLASS PROJECT, WITH NO AFFILIATION TO TORQ.
ALL IMAGES, LOGOS, PRODUCTS, VIDEOS, AND OTHER COPYRIGHTS OR TRADEMARKS FEATURED, MENTIONED, OR REFERRED TO WITHIN THE PROJECT ARE THE PROPERTY OF TORQ. THE USE OF THE TRADE NAME, COPYRIGHT, OR TRADEMARK IN MY STUDENT PORTFOLIO FOR IDENTIFICATION AND REFERENCE PURPOSES ONLY AND DOES NOT IMPLY ANY ASSOCIATION WITH THE COPYRIGHT OR TRADEMARK HOLDER OF THEIR PRODUCT OR BRAND. MY WORK IS NOT AFFILIATED, ASSOCIATED, AUTHORIZED, MAINTAINED, SPONSORED, ENDORSED BY, OR IN ANY WAY OFFICIALLY CONNECTED WITH THESE COPYRIGHT OR TRADEMARK HOLDERS. CARVER DOES NOT SPONSOR OR ENDORSE ANY OF THE SHOWN WORK. I DECLARE NO AFFILIATION, SPONSORSHIP, NOR ANY PARTNERSHIPS WITH ANY COPYRIGHT OR TRADEMARK HOLDER.
Photo credits: https://pin.it/1Vurcyb8h
(most images didn't have credits but you can find all sources in the link above!)