Smiles on the bay

Smiles on the Bay is a family-focused dental practice in Corpus Christi, Texas, offering expert dental care in a warm, coastal-inspired environment. Line & Flow partnered with Smiles on the Bay to develop a complete brand identity system that reflects the practice’s approachable, community-driven values while elevating its professional presence. The project included logo design, custom brand marks, typography, color palette, imagery direction, and cohesive applications across digital, print, and in-office collateral. The resulting brand balances clean, modern professionalism with a lighthearted coastal aesthetic—designed to attract young families, engage younger generations, and build trust with long-standing patients. This strategic rebrand helps Smiles on the Bay stand out among Corpus Christi dental offices by creating a welcoming, memorable experience that feels less clinical and more like home.