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Highline Pilates
DELIVERABLES:
BRAND IDENTITY
LOGO FAMILY
PRINT ADS
WAYFINDING
WEBSITE DESIGN
SOCIAL MEDIA ADS
MERCHANDISE DESIGN
RELAUNCH STRATEGY
Highline Pilates is a boutique pilates studio featuring one-on-one coaching and small classes in order to cater to each client's specific health goals. With not more than a Canva-produced logo and simple templated website, we had the opportunity to create an entirely new strategy and brand identity for this studio to highlight its unique experience and differentiate it from other local pilates studios. With an in-depth understanding of the foundations of pilates as well as their target market, we produced a highly targeted brand campaign to increase brand awareness and bring in new members.











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