Framework Wellness

BRAND IDENTITY
LOGO FAMILY
SEASONAL ARTWORK
WORKBOOK DESIGN
SOCIAL MEDIA GRAPHICS
YOUTUBE THUMBNAILS
BLOG GRAPHICS

Framework Wellness helps people reconnect to themselves and their environment through intentional living and self-care. For this project, I developed a holistic brand identity design that balances structure and creativity — mirroring Framework’s philosophy of mindful balance. The logo system and seasonal visuals embody a strong foundation in brand strategy and creative direction, giving this wellness brand a timeless, flexible identity.