Framework Wellness

BRAND IDENTITY
LOGO FAMILY
SEASONAL ARTWORK
WORKBOOK DESIGN
SOCIAL MEDIA GRAPHICS
YOUTUBE THUMBNAILS
BLOG GRAPHICS

Framework Wellness is a lifestyle and wellness brand centered around intentional living, seasonal routines, and self-connection. The challenge was a lack of visual cohesion and brand clarity across multiple offerings and digital platforms.

The solution was to create a flexible brand identity system that could support evolving content, programs, and products while maintaining a consistent visual language. This included logo development, social media templates, workbook design, and digital brand assets.

The result is a cohesive wellness brand that communicates clarity and purpose while allowing room for creative expansion.