CARVER SKATEBOARD CATALOG
DELIVERABLES:
BRAND IDENTITY
PUBLICATION DESIGN (24 PG)
Carver Skateboards sits at the intersection of surf and skate culture, but its product catalog lacked the visual storytelling needed to fully capture that identity.
This project reimagined the catalog as an editorial experience, combining structured layouts with lifestyle-driven imagery to create a more immersive presentation of the brand.
The result is a publication that goes beyond product information, reinforcing Carver’s position as a culture-driven brand within the surfskate space.
THIS PROTOTYPE REBRAND WERE CREATED FOR A CLASS PROJECT, WITH NO AFFILIATION TO CARVER.
ALL IMAGES, LOGOS, PRODUCTS, VIDEOS, AND OTHER COPYRIGHTS OR TRADEMARKS FEATURED, MENTIONED, OR REFERRED TO WITHIN THE PROJECT ARE THE PROPERTY OF CARVER. THE USE OF THE TRADE NAME, COPYRIGHT, OR TRADEMARK IN MY STUDENT PORTFOLIO FOR IDENTIFICATION AND REFERENCE PURPOSES ONLY AND DOES NOT IMPLY ANY ASSOCIATION WITH THE COPYRIGHT OR TRADEMARK HOLDER OF THEIR PRODUCT OR BRAND. MY WORK IS NOT AFFILIATED, ASSOCIATED, AUTHORIZED, MAINTAINED, SPONSORED, ENDORSED BY, OR IN ANY WAY OFFICIALLY CONNECTED WITH THESE COPYRIGHT OR TRADEMARK HOLDERS. CARVER DOES NOT SPONSOR OR ENDORSE ANY OF THE SHOWN WORK. I DECLARE NO AFFILIATION, SPONSORSHIP, NOR ANY PARTNERSHIPS WITH ANY COPYRIGHT OR TRADEMARK HOLDERS.