Beach Betty

DELIVERABLES:

BRAND IDENTITY
LOGO FAMILY
BOOKLET DESIGN
WEBSITE DESIGN
SOCIAL MEDIA ADS
PACKAGING DESIGN SERIES
LAUNCH STRATEGY

Beach Betty is a full brand identity and packaging design concept I created for a women’s sun care company specializing in high-quality, reef-safe sunscreen and UV-protective beauty products for female surfers and ocean lovers. Designed for coastal women ages 14–35, the brand blends clean ingredients with a fun, feminine aesthetic inspired by surf culture. Through comprehensive brand strategy, persona development, competitor analysis, and visual identity design, I crafted a lifestyle-forward sun care brand that feels premium, playful, and performance-driven. From logo and color palette to packaging direction and messaging, Beach Betty embodies a modern, beach-ready identity that resonates with active women who want safe, stylish, and adventure-friendly sun protection.