Beach Betty

DELIVERABLES:

BRAND IDENTITY
LOGO FAMILY
BOOKLET DESIGN
WEBSITE DESIGN
SOCIAL MEDIA ADS
PACKAGING DESIGN SERIES
LAUNCH STRATEGY

Beach Betty is a coastal lifestyle brand designed to capture the energy, optimism, and freedom of life by the ocean. The challenge was to create a distinctive identity that felt both playful and intentional.

The visual system combines bold typography, expressive graphics, and vibrant color palettes to reflect the spirit of the brand while remaining versatile across merchandise and digital platforms.

The result is a memorable coastal brand identity that stands out while staying true to its lifestyle roots.